In today’s digital-first workplace video has become an indispensable tool for Human Resource teams, enabling them to appeal to a new generation of tech-savvy talent to recruit and retain the right people. Today, video is no longer just an optional medium for HR professionals—it’s essential.

The evolving role of HR and the need for video

Human Resource teams juggle a wide range of responsibilities, from recruiting, interviewing, and hiring to onboarding, employee training, and internal communications. For smaller HR teams managing a large workforce across multiple departments, these tasks can quickly become overwhelming. Video is a powerful tool that can help HR teams get more done with less resources reaching a wider audience with deeper engagement.

Video: the undisputed king of content

The rise of video is not news. It’s transformed from a trend into the main medium for distributing content and driving engagement with 93% of businesses rating video as an important part of their strategy. For HR professionals, video’s impact is profound. It’s cost-effective, highly versatile, and visually engaging, making it the perfect tool for everything from storytelling to recruitment. 

Four key HR tasks video can revolutionize

1. Recruitment

Creating a video for a job advert is a great way to stand out as attention spans reduce, plus a video pitch is highly personable and loved by SEO engines. It can be used across multiple channels from YouTube and LinkedIn to Instagram and Tik Tok expanding your reach and helping you connect with a wider audience.

“Video is an essential part of my recruitment process. I use video to pitch job specs to my LinkedIn network. Short engaging videos are crucial to stand out in a competitive market”

Rosie Jenkins, HR Executive Recruitment at HR Heads

2. Onboarding

Onboarding videos for new hires can help you present your company brand values and story. It’s not only important for the orientation of new employees, it also helps retain good talent as new hires instantly feel part of the team.

3. Training

Training new employees is a large part of what HR departments do. A recent study by Kaltura showed a massive 98% of enterprise organizations believe that video is valuable for training employees better and faster.  Also training via video means employees can train remotely saving on travel costs.

4. Internal communications

From employee testimonials to an annual update from the CEO, using video to convey internal communications is effective and powerful. According to a recent study from Brightcove, 73% of employees would rather watch a one minute video than read an email.

Three standout onboarding videos

A good onboarding video should express your company culture but also strike a balance between humour and information. Your goal is to not only attract the right talent but also to retain them. Video is the perfect medium giving a personal and authentic representation of your company. Check out three of our favorites for inspiration.

Dropbox

Google

Canva

Easily create great HR videos

Creating videos for HR tasks, whether it’s a simple recruitment ad or an onboarding video, doesn’t need to be difficult. High costs of traditional software and a lack of editing knowledge are barriers to entry for busy HR teams. That’s why an online video editor like elevate.io makes the process easy. elevate.io is a modern and intuitive video editor that anyone can use. It's collaborative, so HR teams can work on the same video projects together. And it runs smoothly in your browser, so no download or installation required. Just sign up for free and try for yourself.