In real estate, speed and presentation are paramount. Listings need to hit the market swiftly, but they also need to captivate potential buyers' attention from the get-go. Video is the most powerful tool in real estate, offering immersive property tours that still images simply cannot match. However, video editing is a time-consuming process, leaving real estate agents in search for a more efficient workflow.

The growing demand for real estate videos

Realtors who use video in their listings receive a staggering 403% increase in inquiries, proving just how impactful video content is in maximizing success. Buyers crave visually engaging content that allows them to envision their future in a property. In fact, the National Association of Realtors reports that home walkthrough videos can drive organic search results to your online listings by an impressive 157%. High quality home tour videos don’t only tell a story but also showcase a property’s best features. So, with 73% of homeowners more likely to choose an agent who uses video, delivering polished, professional content isn’t optional - it’s essential.

The challenges of real estate video production

Creating standout real estate videos isn’t just about speed - it’s about managing multiple moving parts. Realtors, videographers, editors, and sellers often juggle tight deadlines, making communication and organization vital. Poor workflows risk delays, miscommunication, and subpar results that fail to impress buyers. That’s why coordinating feedback, handling revision quickly, and organizing assets for various projects are critical to showcase properties effectively and maximize market appeal.

How collaboration speeds up real estate video output

Collaboration is the key to an efficient video editing workflow. elevate.io is a shared, online video editing workspace that simplifies the entire process by keeping everyone on the same page, delivering your property videos faster than ever.

Quicker turnarounds with real-time collaboration

elevate.io enables multiple contributors to edit the same project simultaneously, regardless of location. Imagine your senior editor trimming clips and adjusting transitions while your junior editor adds text overlays - all at the same time! You’ll no longer have to rely on external hard drives being passed around or files uploaded multiple times to different machines. This synchronised approach minimizes downtime, keeps everyone aligned, and results in a polished video ready to publish faster.

Faster feedback and revisions

Feedback delays can derail your timeline, especially when you’re juggling input from various stakeholders. With elevate.io, videographers can upload raw footage directly, and realtors and clients can be kept in the loop for revisions. Want to cut down a transition? Those requests can be implemented right away - no need for time-consuming downloads, delayed exports, or back-and-forth emails.

Organized, centralized files 

Losing time searching for files is a common frustration in fast-paced environments. With a shared editing workspace, all project assets - footage, drafts, and final edits - are stored in one place, backed up in the cloud. In elevate.io, there are sorting options and filters to ensure that every team member knows exactly where to find specific files, reducing confusion and saving valuable time - no more digging through cluttered email threads for “Final_FINAL_ThisOneForReal.mp4”.

Start collaborating for free

When all stakeholders work together, the video editing process becomes faster, frictionless, and far less stressful. So start collaborating on elevate.io to keep your team aligned, impress clients, and close deals.