DCTUK is a leading UK flooring company that uses the collaborative online video editor, elevate.io to unlock the power of video to acquire new customers, grow their social media, and build their brand. With their marketing team spread geographically across both London and Liverpool, they've leveraged elevate.io's unique ability to edit videos collaboratively in one cloud-based workspace.

The importance of video

DCTUK is a full flooring solution — they offer everything from supply to design and fitting services. Video is essential in communicating these products and services to current and potential customers. As DCTUK Head of Marketing, Jon Techilovsky puts it:

Our product is very visual, so when we're going out to installations we want to showcase what we're doing from start to finish. We aim to get as many eyes on our content as possible and video is the best way that we find that we can do that.

DCTUK has a video-first philosophy for marketing and social media. They produce great content at pace for both their range of products and their weekly team videos. Their YouTube videos, created in elevate.io, get tens of thousands of views on a weekly basis.

Video editing that's accessible and intuitive

Before elevate.io, DCTUK was struggling with creating quality video content consistently. Professional editing software like Adobe Premiere Pro is far too complicated for people without editing experience.

elevate.io is the fully online video editor that is built for accessibility, ease, and collaboration. elevate.io runs in the browser, meaning even budget laptops can edit great videos without limitations. The interface has a "everything you need, nothing you don't" design philosophy, ensuring that all the most essential features are right there without complex niche tools cluttering the screen. elevate.io has empowered the entire DCTUK team to collaborate on content creation together. Increasing the quality of their video and the frequency of their output.

Collaborate and create fast

Because traditional video editing tools don't have seamless collaboration, the DCTUK team couldn't work together on creating content prior to elevate.io. They were relying on freelance editors who didn't have a deep understanding of DCTUK's unique company culture and product range, resulting in several rounds of review being necessary. The friction of rendering and transferring large files repeatedly and sending feedback that got lost in messy email chains resulted in output that wasn't up to DCTUK's standard.

Their Head of Marketing Jon Techilovsky explains the difficulties of working with freelancers to create video content using traditional editing software.

Originally with freelancers, if we wanted to add something last minute, it was very difficult to do that. With elevate.io, our freelance editor can work on it at the same time, we can see what they're doing, and we can give instant feedback on the timeline.

elevate.io changed the game for DCTUK, as it made collaboration seamless with real-time multiplayer editing and cut time wasted on feedback with the built-in Review mode.

Real-time collaboration

Real-time collaborative editing allows teams to save time by dividing and conquering the project. Jon is also able to jump in easily and make small changes himself without needing to get stuck in endless email chains.

Review mode

elevate.io's Review mode is similar to Frame.io except in one fundamental way — Review mode allows the reviewer to leave time-stamped comments directly on the editing timeline, whereas Frame.io requires a fully rendered video for each round of feedback.

Timeline comments in elevate.io shows up instantly for the editor, who can then action any feedback immediately. This results in teams like DCTUK saving a huge amount of time that is traditionally wasted on the clunky cycle of exporting different versions and sending feedback over by email. With elevate.io, the team can iterate as much as you like before ever having to export.

Cost saving with elevate.io

Before elevate.io, DCTUK was spending almost £500 per month on a Adobe Creative Cloud subscription for the entire team. In contrast, elevate.io's Business plan is only £100 per month and includes 5 seats for video editors and unlimited seats for reviewers. For smaller teams there is the Pro plan for £30 per month, which comes with 3 editing seats. If you subscribe on an annual basis you get 2 months free. Discover all our plans and included benefits.