Press kit
Get to know the story and team behind elevate.io and find assets for your publications.
Press kit
Get to know the story and team behind elevate.io and find assets for your publications.
Press kit
Get to know the story and team behind elevate.io and find assets for your publications.
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elevate.io is the revolutionary collaborative online video editor that harnesses the power and precision of traditional desktop editing platforms with the convenience and flexibility of cloud-based tools. Built on Blackbird’s patented, hardware-agnostic Hummingbird codec, elevate.io unlocks high-performance video editing for everyone, from solo creators to global brands. Running natively in the browser, elevate.io has real time collaboration and a versatile feature set including AI tools and free stock video. With integrated asset management, all projects and media are stored securely online in one workspace.
Freedom for modern teams
elevate.io was built around a team ethos with industry first technology allowing real-time collaboration and comments on the timeline. This means teams can edit together in real time or asynchronously in the same video project without the need to render or transfer any files, significantly speeding up the review and approval process and enabling instant iteration.
A new era of content creation
Traditional video editing remains outdated for today’s fast-moving creator economy. Legacy tools are overly complicated and require expensive hardware, complex software installs, large file downloads, and time-consuming rendering just to share or collaborate. elevate.io solves this problem by delivering fast, smooth, frame-accurate playback directly in the browser, with a seamless experience that works on any device, freeing creators and teams to work together faster and intuitively
The Company
Blackbird plc, creator of elevate.io, is a London-based media technology innovator operating across SaaS, Media & Entertainment, and content creation. The company is a pioneer of professional-grade, cloud-native video editing. Its patented technology is engineered for exceptional efficiency and precision, enabling low-latency navigation, playback, and editing directly in the cloud.
Ian McDonough is a seasoned technology and media executive with a track record of building and scaling innovative platforms that transform how video content is created, shared, and monetised. He is Co-Founder of elevate.io & Executive Chair of Blackbird plc, the AIM-listed company behind one of the world’s leading cloud-native video editing platforms, where he brings deep experience in commercial leadership, global partnerships, and strategic growth across the media landscape.
Ian McDonough is a seasoned technology and media executive with a track record of building and scaling innovative platforms that transform how video content is created, shared, and monetised. He is Co-Founder of elevate.io & Executive Chair of Blackbird plc, the AIM-listed company behind one of the world’s leading cloud-native video editing platforms, where he brings deep experience in commercial leadership, global partnerships, and strategic growth across the media landscape.
Ian McDonough is a seasoned technology and media executive with a track record of building and scaling innovative platforms that transform how video content is created, shared, and monetised. He is Co-Founder of elevate.io & Executive Chair of Blackbird plc, the AIM-listed company behind one of the world’s leading cloud-native video editing platforms, where he brings deep experience in commercial leadership, global partnerships, and strategic growth across the media landscape.
Stephen White is Chief Operating and Finance Officer and a board member for Blackbird plc. He is an experienced finance leader with a strong track record of scaling media and technology businesses through growth and transformation. Previous roles include Vice President of Finance at NBC Universal and earlier in his career senior finance roles at BBC Worldwide, Jetix Europe and Disney; he qualified as a Chartered Accountant at Ernst & Young.
Stephen White is Chief Operating and Finance Officer and a board member for Blackbird plc. He is an experienced finance leader with a strong track record of scaling media and technology businesses through growth and transformation. Previous roles include Vice President of Finance at NBC Universal and earlier in his career senior finance roles at BBC Worldwide, Jetix Europe and Disney; he qualified as a Chartered Accountant at Ernst & Young.
Stephen White is Chief Operating and Finance Officer and a board member for Blackbird plc. He is an experienced finance leader with a strong track record of scaling media and technology businesses through growth and transformation. Previous roles include Vice President of Finance at NBC Universal and earlier in his career senior finance roles at BBC Worldwide, Jetix Europe and Disney; he qualified as a Chartered Accountant at Ernst & Young.
Sumit Rai is Chief Product Officer at Blackbird plc and co-founder of elevate.io, the revolutionary multiplayer video editor that runs in a browser. A visionary product leader with over 25 years of experience in video and film technology, his expertise spans from visual effects and video editing in TV and film to senior product leadership roles in SaaS video platforms. Passionate about democratizing video creation, Sumit is dedicated to making content production more accessible to anyone, no matter their technical skill or location.
Sumit Rai is Chief Product Officer at Blackbird plc and co-founder of elevate.io, the revolutionary multiplayer video editor that runs in a browser. A visionary product leader with over 25 years of experience in video and film technology, his expertise spans from visual effects and video editing in TV and film to senior product leadership roles in SaaS video platforms. Passionate about democratizing video creation, Sumit is dedicated to making content production more accessible to anyone, no matter their technical skill or location.
Sumit Rai is Chief Product Officer at Blackbird plc and co-founder of elevate.io, the revolutionary multiplayer video editor that runs in a browser. A visionary product leader with over 25 years of experience in video and film technology, his expertise spans from visual effects and video editing in TV and film to senior product leadership roles in SaaS video platforms. Passionate about democratizing video creation, Sumit is dedicated to making content production more accessible to anyone, no matter their technical skill or location.
Stephen Streater is a technology entrepreneur and computer scientist with deep expertise in video compression and cloud-based video editing. He founded and successfully floated Blackbird plc and co-founded elevate.io. His career has focussed on designing innovative video codecs and non-linear video editing technologies. As both a board member and current R&D Director, he is focussed on driving innovation and developing new technologies for elevate.io.
Stephen Streater is a technology entrepreneur and computer scientist with deep expertise in video compression and cloud-based video editing. He founded and successfully floated Blackbird plc and co-founded elevate.io. His career has focussed on designing innovative video codecs and non-linear video editing technologies. As both a board member and current R&D Director, he is focussed on driving innovation and developing new technologies for elevate.io.
Stephen Streater is a technology entrepreneur and computer scientist with deep expertise in video compression and cloud-based video editing. He founded and successfully floated Blackbird plc and co-founded elevate.io. His career has focussed on designing innovative video codecs and non-linear video editing technologies. As both a board member and current R&D Director, he is focussed on driving innovation and developing new technologies for elevate.io.
Huw Dymond is Vice President of Product, Operations and Delivery at Blackbird plc, where he leads product delivery, operational strategy, and cross-functional execution to ensure high-level support and success for Blackbird enterprise clients and elevate.io. In this role he oversees the operational delivery of all Blackbird’s cloud video platforms, including the browser-based collaborative video editor elevate.io.
Huw Dymond is Vice President of Product, Operations and Delivery at Blackbird plc, where he leads product delivery, operational strategy, and cross-functional execution to ensure high-level support and success for Blackbird enterprise clients and elevate.io. In this role he oversees the operational delivery of all Blackbird’s cloud video platforms, including the browser-based collaborative video editor elevate.io.
Huw Dymond is Vice President of Product, Operations and Delivery at Blackbird plc, where he leads product delivery, operational strategy, and cross-functional execution to ensure high-level support and success for Blackbird enterprise clients and elevate.io. In this role he oversees the operational delivery of all Blackbird’s cloud video platforms, including the browser-based collaborative video editor elevate.io.
Caroline Steiner is a communications and business development executive with over 20 years’ experience spanning marketing communications, media, and international partnerships. She has held senior leadership roles at National Geographic Channel and Blackbird plc. As Director of Communications and Customer Success at elevate.io, Caroline draws on her background in global storytelling and commercial leadership to support the company’s go-to-market strategy and customer growth.
Caroline Steiner is a communications and business development executive with over 20 years’ experience spanning marketing communications, media, and international partnerships. She has held senior leadership roles at National Geographic Channel and Blackbird plc. As Director of Communications and Customer Success at elevate.io, Caroline draws on her background in global storytelling and commercial leadership to support the company’s go-to-market strategy and customer growth.
Caroline Steiner is a communications and business development executive with over 20 years’ experience spanning marketing communications, media, and international partnerships. She has held senior leadership roles at National Geographic Channel and Blackbird plc. As Director of Communications and Customer Success at elevate.io, Caroline draws on her background in global storytelling and commercial leadership to support the company’s go-to-market strategy and customer growth.
Kell Lowinsky is a digital marketing leader and content strategist with over a decade of experience driving growth across organic and paid social. As Head of Marketing at elevate.io and a Silver Play Button YouTuber, he combines hands-on creator insight with data-driven execution to help teams produce video content faster and smarter.
Kell Lowinsky is a digital marketing leader and content strategist with over a decade of experience driving growth across organic and paid social. As Head of Marketing at elevate.io and a Silver Play Button YouTuber, he combines hands-on creator insight with data-driven execution to help teams produce video content faster and smarter.
Kell Lowinsky is a digital marketing leader and content strategist with over a decade of experience driving growth across organic and paid social. As Head of Marketing at elevate.io and a Silver Play Button YouTuber, he combines hands-on creator insight with data-driven execution to help teams produce video content faster and smarter.
Chiara Newman is the Marketing Executive at elevate.io, where she leads content creation across all of elevate.io’s social media channels and helps produce the platform’s learning resources. As the creative mind behind elevate.io’s video content, Chiara knows firsthand what it takes to craft engaging, story-driven videos that capture attention and build community.
Chiara Newman is the Marketing Executive at elevate.io, where she leads content creation across all of elevate.io’s social media channels and helps produce the platform’s learning resources. As the creative mind behind elevate.io’s video content, Chiara knows firsthand what it takes to craft engaging, story-driven videos that capture attention and build community.
Chiara Newman is the Marketing Executive at elevate.io, where she leads content creation across all of elevate.io’s social media channels and helps produce the platform’s learning resources. As the creative mind behind elevate.io’s video content, Chiara knows firsthand what it takes to craft engaging, story-driven videos that capture attention and build community.
Non-executive directors
Youri Hazanov is an experienced leader in partnerships across the Creator Economy. As former General Manager and Chief Partnerships Officer at JellySmack, he led global expansion initiatives. Prior to JellySmack, Youri spent 10 years at Google, where he launched, developed, and managed YouTube across multiple international markets.
Youri Hazanov is an experienced leader in partnerships across the Creator Economy. As former General Manager and Chief Partnerships Officer at JellySmack, he led global expansion initiatives. Prior to JellySmack, Youri spent 10 years at Google, where he launched, developed, and managed YouTube across multiple international markets.
Youri Hazanov is an experienced leader in partnerships across the Creator Economy. As former General Manager and Chief Partnerships Officer at JellySmack, he led global expansion initiatives. Prior to JellySmack, Youri spent 10 years at Google, where he launched, developed, and managed YouTube across multiple international markets.
Nick Lisher is a senior growth marketing executive known for his expertise in community building, digital and data driven performance marketing, and innovative brand development. Nick has a proven track record of driving user acquisition and revenue growth, having held key leadership roles at Nextdoor, Flo Health, Nextdoor, and Depop.
Nick Lisher is a senior growth marketing executive known for his expertise in community building, digital and data driven performance marketing, and innovative brand development. Nick has a proven track record of driving user acquisition and revenue growth, having held key leadership roles at Nextdoor, Flo Health, Nextdoor, and Depop.
Nick Lisher is a senior growth marketing executive known for his expertise in community building, digital and data driven performance marketing, and innovative brand development. Nick has a proven track record of driving user acquisition and revenue growth, having held key leadership roles at Nextdoor, Flo Health, Nextdoor, and Depop.
Imagery
A collection of images of our product and our team.
