Top 5 best affiliate programs to boost your earnings in 2025
Updated on
Aug 15, 2025
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Affiliate marketing has evolved into one of the most accessible and profitable ways for influencers to monetize their platforms. Whether you’re creating YouTube videos, posting on Instagram, streaming on Twitch, or running a niche blog, the right affiliate program can turn your content into a consistent source of income.
What is an affiliate program?
An affiliate program is a partnership between a brand and a content creator (or publishers). You promote a product or service to your audience through a unique tracking link, and when someone makes a purchase or signs up, you earn a commission.
Most programs use cookies to track referrals, and these have a set 'lifespan' (cookie duration). For example, if a program offers a 30-day cookie, you’ll earn a commission if the person purchases within 30 days of clicking your link.
Why influencers love them:
Passive income potential - the right affiliate program can turn a single post into months or years of recurring revenue.
Scalability - the more you grow your audience, the more you earn.
How influencers earn from affiliate marketing
The model is straightforward, but success ultimately depends on aligning with your audience. Here’s the process:
Join a program that’s relevant to your niche or followers.
Get your affiliate link - this is how the program tracks your sales.
Promote authentically through videos, posts, reels, email newsletter, or blogs.
Drive clicks and conversions: the better your pitch aligns with your audience, the higher your earnings.
Get paid.
Ranking the top 5 best affiliate programs
We've ranked the best affiliate programs in 2025 based on audience size, the earning potential of their commission structure, and the length of their tracking cookie window. These factors can make all the difference in turning clicks into real income.
5. Amazon Associates
Amazon is the world’s biggest online marketplace and one of the easiest programs to join. Its limitless product range means you can recommend relevant items for any niche - whether that’s kitchen gadgets, camera gear, fitness equipment, or fashion. The sheer trust and convenience of Amazon’s brand often lead to quick conversions, but the commission rates are modest.
Audience fit: Everyone from casual shoppers to niche enthusiasts.
Commission structure: Category-based fixed rates ranging from 1-10%.
Tracking window: You can earn a commission if an item is added to the cart within 24 hours of your link click; commission is still paid if the order is placed before the cart expires.
Why it works: Perfect for influencers just starting with affiliate marketing, thanks to its broad appeal and easy setup, though you’ll need high traffic to see significant earnings.
4. Fiverr Affiliates
Fiverr is the go-to platform for outsourcing creative and professional services. From logo design and copywriting to video editing and voiceovers, it connects freelancers with clients across more than 300 service categories.
Audience fit: Business owners, creatives, side hustlers, and entrepreneurs.
Commission structure: Earn instant commissions ranging from 25% to 100% of the customer’s first order, plus 10% revenue share on every additional order they place within the first 12 months.
Tracking window: Anyone who clicks your link and then registers on Fiverr within 30 days will be tracked as your referral, earning you a commission.
Why it works: It taps into a growing gig economy, allowing you to promote services your audience might already be looking for.
3. NordVPN Affiliate Program
In an age where online privacy and data security are a non-negotiable, VPNs have become an everyday essential. NordVPN is one of the most trusted names in the industry, offering encrypted connections, faster streaming, and security for both remote workers and travellers alike. Its strong global reputation and high commission rates make it a solid choice for tech, travel, and lifestyle influencers.
Audience fit: Broad - from remote workers and digital nomads to casual internet users and tech enthusiasts.
Commission structure:
1-month offer: 100% on new sign-ups, 30% on renewals.
1-year and 2-year offer: 40% on new sign-ups, 30% on renewals.
Tracking window: They use dropped cookies and will credit a sale that happens within 30 days of the click.
Why it works: The universal need for online security means a wide potential audience, and the product’s credibility boosts conversion rates.
2. HubSpot Affiliate Program
HubSpot is a powerhouse for businesses, offering an all-in-one platform for marketing, sales, CRM, customer service, and website management. It’s trusted by thousands of companies worldwide and has an extensive library of resources that makes onboarding easy for new users.
Audience fit: Marketers, entrepreneurs, and businesses.
Commission structure: Its Starter model offers a 30% monthly recurring commission for up to 1 year.
Tracking window: 180 days.
Why it works: Big-ticket commissions combined with long-term recurring income opportunities for a highly targeted, high-value audience.
elevate.io Affiliate Program
elevate.io is the revolutionary online video editor with integrated AI-powered tools and real-time collaboration. It redefines video editing by challenging the complex installed traditional software, replacing them with a powerful, streamlined alternative in your browser. Whether your audience consists of solo creators, brands, or teams, elevate.io empowers them to create high-quality content quickly and effortlessly. With a massive addressable market and a non-exclusive, easy-to-join affiliate program, it’s a natural fit for influencers looking to promote a tool anyone can use.
Audience fit: In 2025, video content is the currency of attention, making elevate.io relevant to any audience.
Commission structure: Guaranteed 100% commission in the first month plus 30% recurring for a full year for every subscriber you bring in, with no earning cap.
Referral window: 90 days - one of the most generous cookie durations in the creator tools space.
Why it earns the top spot: It blends a product people want to adopt with terms that favor affiliates. You’re not pushing a one-off gadget, you’re recommending a tool with strong retention and clear, everyday value. That combination means more sign-ups, better stickiness, and commissions that stack month after month.
Sign up to an affiliate program
In 2025, the most profitable influencers are those who effectively combine authenticity with strategy. Pick the right program, promote it in a way that adds value, and affiliate marketing can become one of your most dependable revenue streams.
