My trick to picking music that makes your videos go viral
My trick to picking music that makes your videos go viral
Updated on
I've made hundreds of videos throughout my career as a YouTuber and as a marketer, and the best way I can describe the importance of music to a video is that it is the glue that pulls the entire edit together. Music sets the pace and creates the feel of a video — it's incredibly powerful in determining success or failure.
With Epidemic Sound's entire world-class royalty-free music catalog now accessible directly in elevate.io, I thought I'd share some of my learnings when it comes to selecting the perfect tracks for your videos.
Start with music
Music is the glue of a great video, and when you're building anything you don't throw on the glue at the end. You apply it and then begin putting things in place. A common mistake is to add music at the end of an edit like an afterthought, when all the clips are already sequenced. The video and music won't be in sync with each other, and when there's a mismatch the video falls apart.
Instead, start with music. Find a track that fits the story you're telling before you start the edit. You then know what the tone and pace of the video will be before you start cutting your footage. Even better, there have been times when I found a fantastic Epidemic Sound track before I even started shooting my next video.
Quality is everything
You've paid big bucks for your gear, you've spent hours scripting and recording — don't make sacrifices when it comes to quality music or all your hard work goes to waste. Your content can't just sound 'good enough', it needs to sound amazing.
Since 2009, Epidemic Sound has made world-class royalty-free music affordable and accessible to content creators and marketing teams by working with talented musicians. Browse genres, moods, BPMs, and more to find tracks for your videos that sound as good as what's at the top of the charts and are going viral on a daily basis.
Epidemic Sound in elevate.io
With Epidemic Sound's entire music catalog now integrated seamlessly into elevate.io, the online video editor, exploring and adding great music to your videos is now easier than ever before. Head over to the Stock tab, click Music, and start browsing. Search by genre or mood and preview tracks without ever leaving your editor. Throw your footage onto the timeline and experiment with as many tracks as you want, all without having to download a single file.
Get free tracks now
elevate.io users get access to 25 fantastic Epidemic Sound tracks free of charge. From hip-hop to deep house, get a taste and feel the power of amazing music on your videos with Epidemic Sound in elevate.io.
I've made hundreds of videos throughout my career as a YouTuber and as a marketer, and the best way I can describe the importance of music to a video is that it is the glue that pulls the entire edit together. Music sets the pace and creates the feel of a video — it's incredibly powerful in determining success or failure.
With Epidemic Sound's entire world-class royalty-free music catalog now accessible directly in elevate.io, I thought I'd share some of my learnings when it comes to selecting the perfect tracks for your videos.
Start with music
Music is the glue of a great video, and when you're building anything you don't throw on the glue at the end. You apply it and then begin putting things in place. A common mistake is to add music at the end of an edit like an afterthought, when all the clips are already sequenced. The video and music won't be in sync with each other, and when there's a mismatch the video falls apart.
Instead, start with music. Find a track that fits the story you're telling before you start the edit. You then know what the tone and pace of the video will be before you start cutting your footage. Even better, there have been times when I found a fantastic Epidemic Sound track before I even started shooting my next video.
Quality is everything
You've paid big bucks for your gear, you've spent hours scripting and recording — don't make sacrifices when it comes to quality music or all your hard work goes to waste. Your content can't just sound 'good enough', it needs to sound amazing.
Since 2009, Epidemic Sound has made world-class royalty-free music affordable and accessible to content creators and marketing teams by working with talented musicians. Browse genres, moods, BPMs, and more to find tracks for your videos that sound as good as what's at the top of the charts and are going viral on a daily basis.
Epidemic Sound in elevate.io
With Epidemic Sound's entire music catalog now integrated seamlessly into elevate.io, the online video editor, exploring and adding great music to your videos is now easier than ever before. Head over to the Stock tab, click Music, and start browsing. Search by genre or mood and preview tracks without ever leaving your editor. Throw your footage onto the timeline and experiment with as many tracks as you want, all without having to download a single file.
Get free tracks now
elevate.io users get access to 25 fantastic Epidemic Sound tracks free of charge. From hip-hop to deep house, get a taste and feel the power of amazing music on your videos with Epidemic Sound in elevate.io.
